Is E.L.F Beauty Stock a Buy? A Deep Dive into Its Investment Potential Welcome back, everyone! Today, we’re taking a close look at E.L.F Beauty (NYSE: ELF) to see if it’s a worthy addition to our portfolios. E.L.F Beauty, based in California, is a well-known cosmetics brand offering a broad range of products including bath and skin care, mineral-based makeup, professional tools, eyeliners, lipsticks, and more.