Ford recently filed 19 trademarks for their NFT and metaverse technologies. Meta recently added an NFT profile picture feature to the Facebook app, and last month, Alóki, a blockchain company, purchased 750 acres of land in Costa Rica with plans to build a metaverse where planting a tree as NFT results in a tree being planted in real life, as part of a climate change initiative. All of these developments are indicators that, despite the industry's poor performance this year, it remains the focal point for the future of web3.
As we look forward to greener market days, we must remember that certain critical factors played a significant role in establishing the concept in mainstream media and that industry players such as NFT consulting agencies have continued to provide projects with access to businesses, technologies, services, and other enablers required for success.
What is an NFT consulting agency?
An NFT consulting agency is a company that offers guidance, ideas, and strategies to help a project succeed. Such firms are staffed with industry experts from various relevant sectors who have the skill, technical know-how, and experience to make valuable contributions to NFT projects in areas where they may be lacking or require additional insight.
These companies also have a wealth of resources, robust networks and serve as equipping bridges, providing projects with services and technologies while connecting them to other industry stakeholders such as sponsors, partners, influencers, regulators, and investors who can build, transact, and interact with the project to ensure its success.
Why are NFT consulting agencies important?
Some projects have actually done well in the past without any form of consultation, roadmap or even utility. However, consulting agencies' roles and contributions cannot be overlooked in an increasingly competitive and complex environment.
The most common service consulting firms provide is advertising and marketing packages, which are required to provide the necessary exposure and buzz to raise value and floor prices. Besides that, agencies can assist in developing selling strategies, which is the ultimate goal of any project.
Another important role for agencies is to help raise funds for upcoming projects. This is accomplished because they have extensive networks of influencers, investors, and brands to whom they can pitch structured ideas in exchange for funding or other valuable resources.
Regarding resources, agencies can also assist projects in launching their projects. Some agencies assist with the development of NFTs, smart contracts, tokenization, the minting process, and product development. Some even have marketplaces where NFTs can be listed and traded, and some assist with the project's ICO launch.
Aside from developing a product and bringing it to market, agencies can help develop digital strategies and utility to keep the project relevant and sustainable and the community active. They can assist in developing use cases for projects involving gaming, collectibles, the Metaverse, and other applications.
Finally, agencies are necessary for managing communities, which are the foundation of any project. Agencies assist in increasing fan base on various social media channels, understanding and interacting with activity within their ecosystems, and even building DAOs to help them democratically govern communities.
Factors to consider when choosing an NFT consulting agency
Choosing the right firm for your project can be tasking. Here are some things to consider;
The consultants' expertise and industry experience in the crypto and NFT sectors.
Relevant clients and projects for which they have previously consulted, with testimonials and results.
Fee structures in relation to the project budget and the value derived from the consultation.
Special services and products provided by the agency that are relevant to the project.
Top NFT consulting agencies
There are numerous consulting firms on the market. Some began as software consulting firms, while others began as crypto consulting firms before NFT became a buzzword, with large and successful crypto projects to their name. This list will help us cover more NFT-focused consulting firms that provide value in a variety of ways:
Crowdcreate is a leading industry marketing and strategy firm with years of industry experience and complete marketing packages available to projects looking to raise funds, boost sales, build hype, and grow their online presence. The company has a vast network of creators, influencers, and investors who have been instrumental in shaping the blockchain marketing space and continue positioning the company as a leader among other industry stakeholders. Crowdcreate's network also allows the agency to run impactful campaigns for NFT projects, connecting them to industry experts and target audiences to help the project grow to success.
Crowdcreate was named the best crypto growth marketing agency by Forbes in 2018. The agency's client list reflects its expertise in the crypto and NFT industries, with Axie Infinity, The Sandbox, Solana network, Pastel, and Cointelegraph among the top brands that consult with them.
Another exciting consulting firm worth mentioning is Coinbound. Marketing, social media penetration, and project image branding are all strengths of the crypto and NFT consulting company. Over the years, Coinbound has proven its worth by consulting for top crypto names such as MetaMask, God Unchained, Nexo, Cosmos Network, and eToro, among many others, as well as results from projects that saw large percentages of social media growth in a short period of consultation.
Coinbound is a go-to when it comes to increasing online presence and project hype, thanks to its network of social media managers and influencers across Twitter, Instagram, YouTube, and TikTok.
NeoReach is a data-driven marketing agency that runs campaigns to reach target web3 audiences through its world-class network of relevant influencers and social media channels. The firm has advised household names such as Walmart, Amazon, and Airbnb, but it also offers NFT-focused solutions to projects.
Additionally, NeoReach provides NFT projects with software and API to monitor campaigns and tools to aid minting processes, NFT sales, and other project development assistance. NeoReach consulting services do not focus on a single aspect of a project's life cycle but provide support from start to finish.
NotanotherNFT is another curious consultation agency focusing on NFT education, business integration, and community building. The agency hosts NFT events to connect investors, project developers and industry stakeholders to build a network of like-minded individuals who want to navigate the space profitably.
NotanotherNFT is a solid consulting spot for starting NFT projects that do not have the biggest budget, team, or experience but want to enjoy value-added consultation and learn about the market simultaneously. To achieve this, the agency focuses on four cardinal points.
- Consultation and business integration
- Latest NFT and web3 news
- An education hub
- NFT Project launchpad
X10 Agency, a crypto and NFT marketing agency that offers PR and consulting services for projects with a focus on DeFi, NFT, IEO/ICO, and other sectors, is another interesting company on this list. With partners such as CoinDesk and Hackernoon, as well as features on Forbes, Entrepreneur magazine, and CryptoDaily, the agency has a strong presence in the crypto marketing space.
X10 also serves as a launching pad for NFT projects under its consulting umbrella. They assist with NFT minting, sales, community building, and engagement, as well as ensuring that projects have the visibility and structure required for success.
Last but not least, we have AppDupe, a company of specialised marketers, developers, and blockchain experts who aim to create unique NFTs with both tangible and virtual tradable assets. The agency implements marketing campaigns that target specific demographics of customers and provides consultation to help the project reach greater heights within the NFT landscape.
The most notable feature of AppDupe is its native NFT marketplace, where projects can mint and trade their collection. They also provide blockchain tokenisation services to projects in order to facilitate utility and improve sustainability and overall profitability.
Read Also: The Layman's Guide To Crypto PFP
Projects must take additional steps to ensure a competitive edge to be relevant and stand out from the crowd. Investing in expert services is the best way to prevent errors and establish long-lasting networks and partnerships, which are crucial to the overall success of any project.
Storing your cryptocurrencies in online wallets, exchanges and software wallets exposes you to risks of being hacked. Consider storing them in a hardware wallet today